Archive for February 20th, 2010

Search Engine Optimization and Web crawlers

Don’t you just hate lingo? (Until that heady transitional moment comes when you are talking to your blank-faced great Aunty Sally and describing how you used your PC to build your new URL which now has excellent SEO Outsourcing and spider activity.)

So, back to our first question: What is SEO Outsourcing?

First, an example:
Well, when you open up your favorite search engine (ie. Google, Yahoo etc), and search for ‘spicy chicken recipes’; the ones that show up at the top have probably read about SEO Outsourcing. The ones that show up as number 5,470,000 probably did not.

Search engine optimization (SEO Outsourcing) is: the (unpaid) process of improving the volume or quality of traffic to a website by improving status in search engines results.
A little more about it:

• The higher you are up on the ‘search result’ list, the more people will click to visit your site.
• ‘Optimizing’ a website is achieved by editing its content and coding to increase relevance to specific keywords and remove any barriers that search engine spiders (see below) might encounter.

(Note: you can also hire a SEO Outsourcing (Search Engine Optimizer), who will do the work for you. But beware of scams and offers ‘to-good-to-be-true. Do your research before paying for this service.)

Now to our second question: What are web crawlers?

Web Crawlers (Spiders)
(spiders, crawlers, ants, automatic indexers, bots, worms , Web spider or Web robot)

No..not the 8-legged variety. Think of a spider as an automated computer program that systematically searches the web for current and unique updates. The thing you need to remember about the internet is that it is as vast and deep as the ocean (maybe more so). And like the ocean it it gigantic, dynamic and rapidly changing. Therefore, spiders are programmed to work in systematic ways, similar to a filter only choosing items that match certain criteria.

If you are interested in the complexities of spiders there is plenty of reading to be done. However, for the most part all you need to know at a basic level is that they are out there searching the web looking for relevant and unique information and there are ways that YOU can attract them to your site:

1. Spiders love websites with CONTENT:
Be sure your website is well nourished with text. This does not mean repeating yourself, but it does mean fully explaining yourself to the viewer.

Example:
“Our site offers patterns”
versus
“Our site offers patterns of all shapes and sizes for your quilting, stained glass, applique and coloring needs”.

2. Too many images are dis-tasteful to a spiders fine palate.
Too much of anything will make anyone feel ill. So,if your site only has images, the spiders probably will pass you by. Cut down on your images, and be sure to use text nearby if you are going to use images.

3. Spiders can be somewhat snobbish…
Get yourself linked to a site that is already in search results. Spiders will go through these websites to find new links (which could be yours!)

4. Hold your site together
Spiders move from one of your web pages through the links to your other web pages, so make sure all your important pages can be reached from wherever you are.

5. Again…text is a spiders favorite flavor.
If you have a button or image pointing to a different page, make it a text link and have one keyword that relates to your business.

6. Have an appetizing URL
Meaning…avoid symbols (ex

Google Seo Agency services, website promotion services, website marketing, website optimization

For any business or company the Seo Agency is important, and important element in Seo Agency is content, that how much content need to go on a page for your website in order to get high ranking of your services or products. Seo Agency is a vide subject where different people have different opinion and thoughts regarding this matter. Based on your goals and needs sticking to end results would be different from someone else.

The differences may arise in the end results, there are few concrete guidelines which you may follow. If you want to work on Seo Agency for your website then more content is better than less content, providing only a few sentences on all of your pages will not help search engines to work with. This will lead your website providing almost nothing as worthwhile, unique or highly related to your product or services.

One important factor that you need to keep in mind with this Seo Agency is that content that you provide should be original and worthwhile, repeated keywords or copied material can damage yourself, your brand and your credibility, your ranking will also suffer as a result.

Based on these two guidelines keeping in mind you can establish a bare minimum for what your pages should include. This bare minimum should be roughly 250 words depending on the kind of page that you have. Many people include upwards of 2,000 words on a single page, and there’s nothing wrong with that either. But you have to keep in mind that you want your pages to look good and flow smoothly, and too much content can hinder that. Also, dividing larger pages into smaller sub pages merely provides you with more individual pages that can get ranked in the search engines.
It’s really all about providing a satisfactory level of content that meets the expectations both of search engines and the people who actually visit your website. If you rank highly in search engines but fail in providing your services in real value then you will never gain any grounds in search engines. Therefore, you must remember to try to satisfy both of those opposing forces when you use Seo Agency.

Information promoted by – ewittas – Preferred Seo Agency Company – www.ewittas.com